Google is working on a new top-secret handset codenamed the 'X-phone' which the search engine giant hopes will allow it to muscle in and compete with Apple and Samsung for a share of the $219 billion smartphone market.Having acquired Motorola seven months ago for $12.5 billion, Google wants the phone to boast as yet unspecified cutting-edge features which will set it apart from the iPhone 5 and Galaxy models which have a controlling percentage of the lucrative smartphone market.
Cell phone pioneer Motorola is said to be working on two fronts with the X phone. The first is a device which will be sold through service provider Verizon and the other is an X tablet which it hopes will compete again against Apple and Samsung's market leading products.
The Wall Street Journal has claimed that the development of Google's next generation smartphone is fraught with difficulty for the Mountain View, California firm as it attempts to manage complex relationships with Samsung who utilise Google's Android operating system.
It is thought that the design features that Google and Motorola are looking to introduce include high quality applications for the phone's camera and photo software, including better color saturation and the ability to take panoramic shots said two sources to the Wall Street Journal.However, the development teams are said to have found that the proposed features are too draining on battery life or have already been utilised successfully on the iPhone 5 which was launched earlier this year.They also encountered problems when they tried to use a bendable screen and materials such as ceramics that would allow the X Phone to be stress resistant and be made into different colours.